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Intro


T R A F F I C

F A N A T I CMerging editorial sense & viral understanding

 

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Intro


T R A F F I C

F A N A T I CMerging editorial sense & viral understanding

 

 

Brenna Cammeron is a writer and editor living in New York, NY. With a background in news journalism and more than six years' experience as a writer, reporter and homepage editor for national and international news, she is a data and deadline-driven journalist with a keen eye for viral media, passion for brevity, and a knack for making stories click. Presently, she produces the International homepage for BBC.com and is a contributor to BBC Trending, the social media arm of BBC News.


 
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CV


Skills and expertise:

- Analytics: Omniture, Chartbeat, Google Analytics
Adobe: Photoshop, InDesign
- Social: Facebook, Facebook Pages, Comufy, Tumblr
Twitter, Tweetdeck, Hootsuite, Socialflow, Instagram, Exact Target
 

 

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CV


Skills and expertise:

- Analytics: Omniture, Chartbeat, Google Analytics
Adobe: Photoshop, InDesign
- Social: Facebook, Facebook Pages, Comufy, Tumblr
Twitter, Tweetdeck, Hootsuite, Socialflow, Instagram, Exact Target
 

 

You can find a downloadable PDF version of my CV here.

work experience:

  • Digital producer, bbc.com                                                           january 2013 - present

Select and manage content for promotion on BBC.com and the BBC.com features verticals
Head up optimization efforts during NA waking hours informed by real-time analytics (Omniture, Chartbeat)
Contribute to BBC Trending, the social arm of BBC News
Manage weekly newsletter for .com and features; improve international team workflow
Spearhead .com mobile strategy; contribute to international homepage redesign (ongoing)

  • content manager, tlc labs                                                         may 2012 - january 2013

Develop, write and edit external/internal web content for lean startup incubator 
Develop and attend lean startup events for TLC Labs and within the startup community
  • assoc. homepage editor, aol/huffpost                                       June 2011 - April 2012

Handle placement and optimization of content on AOL.com informed by ad campaign goals
Additional writing for HuffPost verticals: Crime, Politics, Weird News, Women, Food

  • digital events editor, NY daily news                                          august 2010 - june 2011

esearch and publicize events in NY metro and surrounding, managing event database
Develop and maintain weekly dining and shopping updates; write events stories
Additional writing and shift cover for entertainment, gossip and local news sections

  • assistant editor, theweek.com                                                august 2009 - august 2010

itch, research, write 2-3 newsy opinion briefs daily; source all photos and additional multimedia 
JAN-MARCH 2010: Extensive work on award-winning site relaunch
MARCH-AUG 2010: Managing all social media 
  • assistant tasting coordinator, wine enthusiast                        June - december 2009

Handle intake of wines and organize in cellar
Manage editor testing, research and write articles for FOB, fact-check buying guide

 
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Contact Me


Want to talk?

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Contact Me


Want to talk?

 

Whether you'd like to discuss the fine art of creating clicky content that manages not to be clickbait, drop me a story lead or argue the merits of Israeli vs Arabic hummus, I'd love to chat. Drop me a line below, email me, tweet at me, send a carrier pigeon - whatever suits your fancy.

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